Training course 1
We make this TC to enable educators working in the field of adult education to re-evaluate their work,educational practice and define their vision and mission in order to create the foundation of their personal brand which could be in demand in the market.
LOOKING IN
6 participants / country
02-10 November 2022, Murzasichle, Poland
Objectives
REEVALUATE
personal meta programmes, fears, limiting beliefs and value base which hampers educators’ professional development and doesn’t let them offer their services to the market
DISCUSS
the strategies and basics of transferring the knowledge to adult learners
mission and vision and reflect on the importance of those as the foundation of the personal brand
DEFINE
GET FAMILIAR
with the concept of personal branding and learn about three stages in personal branding as an approach both at conceptual and at practical level
PRACTICE
different methods, tools and techniques which can be relevant for the various groups of adult learners in the topic of personal branding and marketing
LEARN
how to create basic presentation tools, reflecting their vision and mission as well as background (video CVs, reference lists,expert lists, pressportraits).
6 participants / country
13-21 May 2023,
Coma Ruga, Spain
Coma Ruga, Spain
Training course 2
The main aim of this training course is to introduce educators to the concrete strategies for personal branding online and learn how to use them for self-promotion and marketing in the current situation in the market.
LOOKING OUT
Objectives
the basics of social media marketing and reflect how Social Media can be used for personal branding
acquire
know more
the basics of financial management and raise awareness about the importance of financial skills nowadays
DEVELOP
their educational product line(s) which they could offer to the market and the strategy for the development of their personal brand online
using the most effective channels and instruments
using the most effective channels and instruments
learn
efficient tools in addressing these topics when targeting visibility and promotion for their groups and also the basics of creating videos as a important 21st century promotion tool
CREATE
a 6-month personal branding development strategy which educators will need to implement when they get back home
dEEPLY aNALYSE
the target groups where the educators can offer their services to adult learners and adjust the analysis tools for the work with their groups
Training course 3
The main aim of the last training course is to evaluate the whole project, outcomes, assessing personal competences, making future planning.
THE YIELD
6 participants / country
02-10 September 2023, Italy
Objectives
REFLECT
on the follow-up ideas and future collaboration in the field of language acquisition and lifelong learning.
WORK
on the creation of publication on personal branding in the field of education
ASSESS
personal and professional development
PLAN
the follow-up activities and steps for future development as well as develop support mechanisms for educators (peer and mastermind groups etc)
the methodologies and tools acquired by participants in the previous trainings for the target groups (e.g. NEETs, disadvantaged etc)
REFRAME
REFLECT
on the results of the strategy implementation and evaluate the impact of it on the target groups and on the outcomes of LTTC
